Optimizing (marketing) for AdSense Performance

November 14th, 2008 admin Posted in marketing |

By Luie De Von

Adsense and Adwords are two terms that are often used interchangeable. Unfortunately, they are not the same and should be kept separate at all times. Adsense and Adwords are actually the two separate components that Google uses to place relevant ads on web sites across the internet.

Adwords is the component that people who wish to advertise their sites use in order to gain exposure across the web. Adwords is separate from Adsense, but as they are so closely related, it is understandable how somebody could misuse the two terms.

Adsense is the component that allows people to place ads on their site and get paid a small commission for each click. Adsense is one of the most profitable online advertisement publishing services available, and it has the added benefit of being fairly family friendly. As far as relevance of the ads on your site, Adsense is the best. There is no other service available that provides ads that are as relevant and interesting as those that Google provides. It is rare that you encounter an ad that is not closely related to the content of your web page and if you do encounter such an ad, it was triggered by a word of phrase within youre the page that it appeared on.

If you optimize for AdSense, youre sure to make more money than you thought you would. Residual income is one of the best ways to make money on the web right now, and this article will show you how to make the most of it on your website.

Before you read on, go over to adsense.google.com and take their guided tour. This tour will give you a full overview of what Google AdSense is and how it works, so check it out. Done that? Great! Lets continue.

Positioning.

Where you put your AdSense link boxes and banner ads is vitally important trying to make money by putting them at the bottom of the pages is useless. You need to go a step further and have AdSense links right in the heart of your template, or as close to it as you can get. The best way to determine if your ads are in a visible place is to make sure that they are within the fold. the fold is the top five hundred pixels of your page. The reason that this is such great real-estate, if you will, is because most browsers at most resolutions will display this portion of your site without your visitor having to scroll. If you really want to use sub-prime positions, then you should use more than one.

Linking.

The ad links you put on your site appear as if they were just another menu this is fairly new, and it works very well. By adding Google links to your menus, you can get more click-throughs than youd ever expect. You might not fully understand it until you try it, but once youve got the system in place, youll find that many people wont even realize that the links theyre clicking dont belong to you, and theyll find them useful all the same

Leaderboards and Skyscrapers.

Google AdSense comes in all shapes and sizes. You can put it across the top of your website (a leaderboard) or down the side (a skyscraper), and there are plenty of other choices. These ads might become your bread and butter in the future, so its good to learn as much as you can about them now. The best place to put these ads will be relatively obvious anywhere else just wont look right.

Square and Rectangle Ads.

This size of advertisement is a great compliment to any website, as they offer ads small enough to slot in easily. If you have content then you wont want AdSense to get in its way these sizes can be better at making you some extra money than the bigger ones are.

Don’t forget that many of your visitors are used to seeing AdSense within a website, and will need a good reason to click on them. You can have up to three per page, so be creative.

Filtering AdSense.

The AdSense manager gives you the option of using a competition , which allows you to remove your competitors ads from your site. However, doing this might end up hurting your AdSense efforts after all, isnt it better to take your competitors money than not to get any? Take the time each week to monitor the ads being displayed on your site.

Luie De Von is a marketing consultant with Easypostcard Marketing and has been providing consumers and business owners with marketing strategies. For years he has helped businesses to have more and growing clients through Advertising Postcards , Marketing Postcard , Business Post Card.

EBook Marketing Plan, The Best Way To Market And Sell 35 EBooks, Part I
By Matt Bacak

Question: I have written 35 eBooks covering subjects on techniques and exercises of how to empower your mind to make money. The eBooks emphasize any given income opportunity. Should I have a separate website, squeeze page, sales page, order page, thank you page, and up sell page with each eBook? If so, is the opt-in the same for all 35 websites and goes to the same list?

Or should I put all 35 books on the same website and offer package deals of 10, 25, and 35 eBooks? If I do this one website format should I have a category format that contains the 35 eBooks along with a description for each eBook? Or will there be any advantage to doing both?

Answer: Your question really centers on creating a marketing plan for the 35 eBooks. Having 35 eBooks is definitely a good problem to have. To answer your question, let me explain how I would think about this situation in my mind. How I would go about it might sound different than how you are viewing the situation.

Here are the first four steps I would take for your 35 eBook marketing plan:

Step #1: Think about your 35 eBooks. Which books are the top sellers? You will use these top sellers in your marketing.

Step #2: I would have one main squeeze page. I would buy a domain that is separate from the eBooks. Make this website your main squeeze page.

Step #3: Then take the top 3 to 5 best sellers and write sales letters for each of these sites. Then split test the sales letters. Place these sales letters on your main squeeze page. Determine which sales letters convert the best after you drive the traffic to the main squeeze page.

Step #4: Once you have figured out which sales letter has the highest conversion rate then make that sales letter the main sales letter on your squeeze page. Optimize this top converting sales letter.

Basically, after people opt-in to your main squeeze page have them land on the best converting sales letter you have. Once you have the top sales letter working for you then look at the eBook that is in the sales letter.

These four steps will get you started on your eBook

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There are many strategies to making money on the internet, but nothing makes sense unless you have a big list. Email Marketing is the most profitable way to make money on the internet. Discover how to use the internet and turn your computer into a cash gushing machine. Sign-up right now for Matt Bacak’s FREE online newsletter to find out how to do exactly that - Go here: www.GenerateMillionsOnline.com

The Logical Way Of Marketing Through The Internet

SEO Tips You Should Know About To Increase Your Ranking On Search Engines
By Jan Jorgensen

Search engine optimization (SEO) is very important to every internet marketer. If your website has high page ranking on search engines, you get large volumes of traffic directed to your website through search engines. The more traffic you get, the more profits you earn as an internet marketer.
This article outlines some of the essential SEO that any internet marketer needs to know about. Many people try to do some SEO for their websites but fail to get results simply because they do not make their SEO strategies effective.
Spend some of your time researching on keywords and phrases. Use keyword research tools such as Wordtracker to find the best key words and phrases for your niche. Make sure that you use precise keywords which your potential customers would use while searching for information on the internet.
The next thing that you must optimize your website for your target niche. Provide relevant and keyword-rich content on your website such that your website will appear on search engines when your potential customers type your keywords.
It is important that you use your keywords and phrases in designing and categorizing your website or blog. Whatever products or services that you offer on your website for your niche, use your best keywords as this will assist you to make your website show up on search engines for these keywords. Its also important that you make sure that the design and layout of your website makes it easy for search engines to index your content.
Make sure that your website is useful and attractive so that other webmasters will want to exchange links with you. You will need to exchange links with other websites, but first you must make sure that your website is interesting and has high quality content so that other webmasters will be willing to exchange links with you.
Use your keywords in the internal text links on your websites because this can also help to increase your ranking on search engines.
All your web pages must have your keywords or phrases because search engines will pick these up first.
These SEO can make your website rank high on search engines and also maintain that position in the long term.