Logical Way

By Robert Burko

 When doing some research on email marketing solutions, it is requisite to know some “lingo”, or key words to consider so that you are properly informed. As a small business owner email marketing solutions will greatly benefit you, as it helps you stay in contact with your current clients or potential clients. It is an important service that can optimize sales. Therefore it is important to be informed before making a choice on the email marketing solutions you are choosing.

The following is a glossary of email marketing solutions buzz words that you might come across, and what they mean to you and your business.

Deliverability: This is a term that refers to the success of your campaigns being delivered to your subscribers. Think of it as deliver-ability. The deliverability of a system is dependent upon the relationship that your email marketing solutions service provider has with the Internet Service Providers (ISPs). The top ranked email marketing solutions will have set up communications with all the ISPs, which enhances the deliverability of your emails.

I.P. Address: This is an identification number that gets associated to your computer. When accessing web-pages and browsers, or sending out email, the device that you are sending from has an IP address associated to it. It can be likened to your “passport” to the Internet. For email marketing solutions, an IP address gets assigned a reputation based on the content of your emails and the previous times you have sent out. By receiving many spam complaints, or a large percentage of bounce-back numbers, this has an effect on the reputation of the IP address (similar to the effect that bringing drugs over the border and getting caught would have on your passport). The ISPs have the authority to shut off your internet service or disallow you to send email on mass (blacklisting) if your IP address has received too many spam complaints. The top-ranked email marketing solutions provides white-listing

White Listing: This is a status that the top ranked email marketing solutions companies have attributed to their service by every and all ISPs around the world. This is created by the email marketing solutions company through its reputation with the ISPs. They have to have a long standing relationship of proven performance.

Black Listing: An IP address can get blacklisted by the spam bots used by the ISP providers. These robots determine whether or not you are sending out spam. This is determined by your content, the response from people who receive the email, and the bounces that are associated to the account. Blacklisting means that the ISP blacks you from being able to send out, which means that your emails will not be delivered (Bounced) or land in people’s junk mail box.

Feedback Loops: The best email marketing solutions companies have this in place in order to increase the reputation of IP address. This is a communication that occurs between the IP address and the ISP detailing how a spam complaint has been dealt with, or removed from the mailing list from the person that has reported the complaint.

Make sure that you know what you are looking for in an email marketing solutions, so that you campaign s will be as successful as can be. Look for the email marketing solutions companies that give you the best possible chances to get your email into the in box of you subscribers.

Robert Burko is President of Elite Email, the complete email marketing solutions package used by small, medium and large businesses around the world. You can deploy comprehensive email marketing for your business with a no risk free trial. Start harnessing the power of email marketing solutions today!

Overproducing on an Initial Product Launch to Try and Save a Few Cents on the Per Unit Product Costs
By Bret Ridgway

 I’ve seen it time and time again, especially with new authors getting a book published for the first time. They become so consumed with getting the lowest possible unit cost on the printing of their new book they order 5000 copies right out of the gate. So instead of paying $3.98 or $4.98 per book they get the unit price down to $2.98. Hooray, they saved a dollar or two per copy.

What happens next? 100 cases of books weighing 40 pounds or more each arrive at their home. They get stacked in the corner of the bedroom or in the garage, and there they sit, month after month after month. Sure, a few cases are opened and some books ship, but you’re continually stepping around boxes and cursing yourself for ordering so many books.

You’ve tied up thousands of dollars in inventory that you hope you can sell. Hey, but you saved $1 or $2 per book.

If you’re producing a “big box” package, you might also save some on the unit cost by producing more initially. But, unless you have a proven track record and can pretty accurately predict how many units you can sell, you’re better off spending more per unit and having a lower quantity produced initially.

“Big box” packages can cost $30 to over $100 depending on what all is included in your package. So, you can conceivably tie up tens of thousands of dollars in production for units you hope you can sell - all because it saved you some money on the per-unit cost.

But what do you do if you sell more product than you expected?

Have a plan in place to deal with your customers in case your product launch is more successful then you anticipated. If you ask your fulfillment house to produce 100 sets of a product for a launch and then you sell 300, you’ve created a potential problem you’ll have to deal with to keep your customers happy. Turnaround times for additional production can be several days or more.

It is recommended you have some digital component to your package that people can begin to read or listen to right away while they are awaiting arrival of the physical package. Or, if the package price justifies it, pull out a disc or small manual that can be shipped immediately to keep them happy until the “big box” arrives. Produce more of these up front than the full packages so you can immediately fulfill a portion of the package to all your customers.

It’s primarily a matter of managing customer expectations. If you keep your customers informed about the status of things proactively, you can significantly reduce any possible negatives that can result from having customers in a back order scenario.

Bret Ridgway is co-founder of Speaker Fulfillment Services, a company dedicated to helping information marketers. To pick up your own copy of his new “Information Product Development and Launch Checklist” visit http://www.50BiggestMistakes.com.

The Logical Way Of Marketing Through The Internet

Marketing Consultants Can Help Your Telemarketing Business
By MIKE SELVON

 Because of all of the laws surrounding telemarketers today, many companies are having a harder time making any money. Some of these companies are adding other ways of advertising and marketing to better increase their business.

Many marketing consultants are working with these companies to better increase their profit margins. A marketing professional is someone who helps these companies to decide on what marketing direction will be best for their company.

All marketing consultants have a very important job in the business world. Without marketing, it would be almost impossible to tell what kinds of products are available to buy. It would also be very hard to compare products that have similar natures, in order to find the best fit for a particular customer.

A marketing consultant coaches businesses on the best way to market their products for the highest profit margin. There are many different ways to market, such as marketing direct, mobile marketing, and database marketing. Internet marketing services have also become a popular form of advertising as well.

Many telemarketing companies are taking advantage of marketing professionals so that they can stay in business, since it has become so hard to be a telemarketer in today’s business world. Many telemarketing companies are switching to other forms of marketing for their products.

For a telemarketing business, hiring a marketing consultant can be a huge help in moving these archaic businesses into the future. Many telemarketing companies are creating a virtual call center based online, or are hiring people to call from their homes, rather than providing live, call center services.

Some companies are switching to call center software rather than hiring human employees to make the calls. Other companies are switching completely to the internet and doing all business from there.

Still other companies are switching gears completely to some other form of marketing. This is where the marketing professional comes in. He or she will tell the company what the best form of marketing is for their company.

Some marketing professionals are suggesting that the telemarketing companies switch to direct marketing services rather than using cold calling. So many people have joined the “do not call list” that telemarketing has become a huge legal issue on top of everything else.

The telemarketing industry is being forced into a change of direction because of all the ways that people have found to avoid talking to them. Many of these companies are hiring marketing consultants to help them choose a new direction for the future.

This will drastically change the telemarketing industry forever. With these new changes, the old days of outbound telemarketing will soon be gone for good.

Visit Mike Selvon portal to learn more about marketing consultants. Your feedback is much appreciated at our telemarketing training blog where a free gift awaits you.

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