Logical Way

By Lanard Perry

 Need More Real Estate Leads? Don’t have a lot of money to spend on getting them? Then join the club. But believe it or not there are ways to generate low cost leads and have fun giving back to your local community at the same time.

Still, I’m one of the first ones to admit that lead generation is a challenging, ongoing, never ending process. As long as you’re in real estate sales you’ll need leads…and plenty of them.

So, where do you find them? The short answer is everywhere.

For example, if you have kids their schools are excellent places to network for leads. Relationships established that can easily span thirteen or more years (kindergarten through 12th grade). And given that people move sometimes on average once every 7 years or so the majority of them will potential ly be repeat customers.

To get most out of your networking efforts you should to always wear something that identifies you as a real estate agent; a logo on a baseball cap, tee shirt, polo shirt, windbreaker, sports coat, that Century 21 Gold Blazer, etc.

Plus, always be prepared to give away business cards, but only when people ask for them. You don’t want to be perceived as an obnoxious, pushy salesperson that people want to avoid. That would be a terrible position for both you and your kids to be in. And what’s the point of being pushy anyway, as you’ll have up to 13 years to cultivate relationships with them.

The point is this…always be in a marketing and advertising mode; as real estate lead generation can be a 24 hours a day, 7 days a week endeavor.

Another strategy is to register your children in sports activities; basketball, football, track, cheer leading, swimming, etc. The benefits are your kids will be healthier because of the physical activity and it will create more relationship building experiences.

Whether it’s a football game, soccer tournament or track meet you’re likely to find hundreds of people gathered on any given weekend to support and cheer on their kids.

Here’s another tip. In addition to advertising through body wear, polo shirts, baseball caps, tee shirts and the like you can also distribute flyers by placing them on windshields of vehicles parked at the event.

Finally, sponsor scholarships for kids who can’t afford to attend extra-curricular activities; like field trips, registration fees to play sports, etc. Unfortunately, many kids can’t afford participation even low cost events, including ones costing as little as $5.00 - $10.00.

And you can do this without hurting your pocket. Here’s how.

Have a standing agreement with your child’s teacher to sponsor 1-2 kids throughout the year for different events. And without ever boasting about what you’re doing (please don’t) you’ll generate a lot of good will while being recognized by the teacher, school administration and parent as a caring, sharing person.

You’ll feel good about providing positive, lifelong memories for kids while making positive, business building relationships.

Well, there you have it it - 3 low cost, effective ways to generate more real estate leads. Work them consistently, year end and year out and you’ll develop a strong network of parents, teachers and school administrators that will do repeat business with you for years to come.

Click Real Estate Marketing Talk for more free to low cost lead generation ideas.

The Logical Way Of Marketing Through The Internet

Guru Tactics And What They Really Mean
By Kevin Sinclair

 If you’re in the internet marketing field, “guru” is a word you probably hear a lot of. In fact, you are probably well aware of who these gurus are. While most of them are very personable and nice, there are some who are quite the opposite. Even the nicest among them will employ the following tactics. You can have a clearer picture of what these gurus can really offer you once you are aware of them.

You’ve certainly seen something along the lines of: “You can work only 2-3 hours a day…” in a sales letter or on a website. Of course, the truth is if you begin your internet marketing career by only working a few hours a day, you are going to be disappointed with your income, to say the least. If this is going to be a hobby rather than a career, then 2 to 3 hours of work a day is perfectly fine. However, if you want this to be your career, than you are going to have to work far more than this, at least as you start out.

What gurus are showing you is the end product of the hard work which goes into internet marketing - they already have gotten to the point where they have other people handling the day to day tasks so that they can work only 2-3 hours a day. When they were just beginning though, you bet they worked hard to get their business off the ground.

This is one of the guru tactics you have to watch out for. They’ll tell you all about where they are now, but hardly anything about how they got to that point.

A guru will almost always leave out important parts of the picture. While any guru will tell you to write articles to build back links to your site - so you write articles and submit them, or perhaps use PLR articles. You check your traffic after a week - only 40 views! Another few days go by and you are up to 70. You decide to quit using PLR articles, thinking that original content will work better for you. You wait another week and look at the traffic; it’s down. So what are you doing wrong? Wasn’t article marketing supposed to be the best way to build your business? You’ve looked at the articles the gurus write - they’re not very good in many cases, yet they are getting thousands of views.

The gurus never told you the most important thing about article marketing. Which is…

The article that you write must be properly salted with keywords, especially long tail keywords. This is how you get lots of traffic. Have you ever heard a guru say that in one of their courses? Probably not.

This is the final guru tactic - half truths. They will tell you things like “I earned $67,000 in my first month of internet marketing”. Is this true? Maybe; but that’s not all there is to it. The full picture is they made $67,000 in a month, but spent 6,000 in expenses of all sorts. While spending $6,000 to make $67,000 is a great return on investment, most of us don’t have $6,000 to spend in a single month when beginning.

The courses offered by most of these gurus include a lot of hidden costs which their promotional materials won’t tell you about. Unless you’ve got a lot of money to begin with, you probably won’t be able to spend the amount you’ll need to while waiting for your revenue stream to grow.

These are all tactics which gurus will employ in the effort to get your business. Armed with the knowledge of the truth behind these claims, you can make a better decision about how to respond.

Discover Kevin Sinclair’s system for making profits regardless of whether anyone joins your network marketing business.

Review Your Way to Affiliate Marketing Success
By James Slader

 The Internet is the modern medium for consumers to find product and service information. Web searching allows someone to check multiple sites efficiently to access the information they need to make buying decisions. From the comfort of one’s home, a person can read a diverse offering of content on niche publisher sites, company websites, affiliate sites, and personal or corporate blogs. It’s wise to put your writing skills to work to create content that creates sales for your affiliate products.

A great way to establish yourself as a knowledgeable source for information is to write in-depth product reviews of your affiliate products. You can then post these reviews to your blog. Product reviews are great vehicles for “giving” something to consumers who need useful information to make quality-buying decisions.

An informative review that describes the advantages and even disadvantages of a product, in an honest, open, sincere way helps you build credibility with your readers. Of course, you’re going to stress the positive of your affiliate product in a review. However, a review that looks objectively at a product and does not sound like a sales pitch is one that will gain you loyal readers on your blog.

When you write a review for your blog write it in a direct but informal tone. Don’t adorn the review with flowery, long-winded phrases that ramble on. Get to the point about what the product has to offer and how it can benefit a user. Do all of this in a congenial manner, as if you were telling a neighbor about the product over a backyard fence. Also, don’t be afraid to write more than one review for a product. You can post a review on your blog.

You can also write a review comparing many similar products, including your affiliate one, and come up with an article for distribution in an article marketing campaign. You can also write an updated review of your affiliate product, with new information, and post it on your blog again. It’s a way to get out more links to the website where the affiliate product resides.

The more you write intelligent non-hype reviews on affiliate products and post them to your blog the more your affiliate traffic will grow. That’s because your past reviews, which sit on your blog, earn you traffic even as you are writing new reviews. You gain great return on investment when you build up a library of reviews on your blogsite. Your readers will begin to see that aside from your current review offering you have a whole storehouse of reviews that they can explore at their leisure.

You have established yourself as a reliable supplier of valued information. Readers who see you as such will be more inclined to click on the links that you provide them to your website or your affiliate’s website. They trust the information you provided them and that you continue to provide them. You now have pre-sold them to trust your affiliate products. That’s what consistent, quality product review writing can do for your Internet business.

Review your way to affiliate marketing success by writing excellent affiliate product reviews. Be objective, insightful and informative. “Give” something to your readers so they can give you something back. That’s something is increased traffic to the websites where they can learn more about, and order, your quality affiliate products.

Jim Slader manages the affiliate program at Article Marketer, the largest article distribution service on the Internet. Earn commissions on a product that virtually sells it; become an Article Marketer Affiliate today. Join the winning team: it’s quick and easy .

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