Symptoms Of A Sick SEO Campaign (marketing consultant)

August 25th, 2008 admin Posted in marketing |

By Aaron Wittersheim

Search engine optimization is an ever-developing science. The strategies that worked well long ago are no longer effective. In fact, many tactics deployed as recently as last year are quickly fading into the annuls of SEO history. Today, if you want your website to rank well in the search engines, you’ll either need to hire an SEO firm or keep abreast of the methods that promise long-term potential. If your website is not doing well in the search engines, it means your SEO efforts are ailing. Here are five symptoms of a sick SEO campaign.

Symptom #1: You Can’t Find Your Website

Naturally, you would like your website listed in Google, Yahoo! and MSN so people can find it easily. Unfortunately, when you search for your target keywords, there’s no trace of it. There are many potential causes and each requires a bit of research. If you work with an SEO firm, they’ll uncover the problem and resolve it. Otherwise, you’ll need to research the problem yourself.

Symptom #2: Your Website Doesn’t Have Incoming Links

Without incoming links, your website has little chance of ever reaching the top positions. What’s more, the links that point to your website must be topically relevant. The best links are those that come from other websites that are deemed authoritative by the search engines. Building links involves creating and executing a link building program that is both ethical and enduring. An experienced SEO firm can handle the task efficiently if you decide you’d rather not spend the time.

Symptom #3: Your Competitor Is Listed Above You

Search engine optimization also entails analyzing your competitor. If your competitor’s website is listed above your own, you’ll lose most of your traffic. The key is to understand that if they’re listed above you, it simply means that their SEO firm is doing something that you’re neglecting.

Symptom #4: You’re Listed, But Traffic Is Low

One of the first things an SEO firm will explain to their clients is that your website can enjoy the top spots for your target keywords, yet receive no traffic. In truth, crafting a compelling title and description for each of your web pages is an often overlooked component of search engine optimization. If you’re partnered with an SEO marketing firm, they’ll be experienced in creating copy that attracts people.

Symptom #5: Your Traffic Isn’t Converting

Getting listed and enjoying the traffic that comes to your website is only half the battle. Your SEO efforts must be rewarded with a positive return on your time, effort and money. Too often, business owners fail to think about how they’ll convert visitors to customers once they arrive from the search engines. This is a critical skill that takes an immense amount of testing and tracking. Many people would rather hire an SEO firm to manage this task.

Is It Time To Hire An SEO Firm?

Becoming adept at search engine optimization is possible as long as you’re willing to learn about the industry, keep up with the changes and adapt as needed. Google, Yahoo! and MSN are constantly changing their algorithms to provide their users with a better experience. If you don’t have time to become an expert, it may be time to hire an SEO firm to help. Doing so may not be the right choice for every business owner, especially those who prefer to do things on their own. But, if you decide to work with an SEO marketing firm, they can manage the arduous tasks of SEO for you.

Aaron Wittersheim is an author for Whoast, an SEO marketing firm serious about search engine optimization. This SEO firm specializes in achieving high search engine rankings for website owners.

How To Keep Your MLM Prospects Interested
By Kevin Sinclair

Tom Schreiter is without a doubt the man to talk to if you want to know how to keep your MLM audience interested in a business opportunity or new product. In a recent inter view with Mark “Google Superman” Davis, Schreiter spoke about some techniques to keep MLM prospects on the edge of their seats when being presented with a new product or MLM business opportunity.

A lot of ground was covered in this interview; but this article will focus on two techniques - using stories and using top10 lists.

Technique #1-Stories

A networker can immediately get an audience’s attention by beginning their presentation with a story or anecdote. Prospects naturally want to know how the story ends and will stick around to find out. If the story is well told, using evocative language, the results will be even better.

Stories which relate to the prospect’s own area are especially effective. For instance, a story which begins “It was right here in Baltimore that I…” or “When I was in Tacoma last…” will work well to get the audience interested.

The important thing is do not bore your audience! If you don’t have a story from your own experience, tell someone else’s story instead.

Hot Technique #2-Top 10 Lists

A top ten list always attracts interest. People like to know what ithers are thinking, wanting to stay current with trends. A top ten list is a great way to engage an audience’s attention using this fact.

If the networker doing the presenting has done their research, they can add statistics to introduce their top 10 list - such as “According to what people answering our weight loss survey, the top 10 reasons people have trouble losing weight are…” Statistics add credibility, always use them if possible.

Here are some examples of top ten lists to catch the interest of your mlm business leads:

-The top ten reasons your boss doesn’t want you to quit.

-The top ten reasons why Jamaica Blue Mountain coffee is better for you than Kenyan coffee.

-The top ten ways to start a business and keep it running successfully three years from now.

-The top ten things you can do to lower your taxes right now.

-The top ten ways to lose weight without changing your diet.

-The top ten reasons to eat donuts to keep slim.

-The top ten ways to spend all of the extra money you will make from your business opportunity.

-The top ten ways to get in shape without joining a gym.

-The top ten places you should visit before you die.

A skilled networker can make a top ten list for just about anything. MLM business prospects like top 10 lists, since they are getting some form of information - networkers like them too, because they hold the interest of the audience.

A networker who can successfully employ these two methods, along with the many others which Schreiter and Davis discuss in the interview will never have any problem keeping an MLM business prospect leaning forward in interest.

Discover Kevin Sinclair’s system for making profits regardless of whether anyone joins your network marketing business.

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