Logical Way

By Debbie Allen

 Internet marketing has its drawbacks; you cannot use your good looks and charm to get those sales nor does your personality shine through as easily without the advantage of body language. As an Internet marketer you are often limited to the use of emails to get your messages across. Emails can be essential building blocks of your business.

But constructing quality emails or newsletter is imperative if you are to get your messages read and perhaps even more importantly, not have a high ratio of unsubscribers. The way to do this is not difficult, in fact, all you need to do is look through your own inbox and see which emails you appreciate and model the ones you send after those.

To begin, you need to look at the subject lines used in those valued emails and newsletters. Consider what it is about them that intrigue you enough to get you to open the email. Perhaps they arouse your curiosity or they grab your attention with some amazing statement.

It would not be a good idea to completely copy those favorite emails but take some ideas from them and add in your own flavor and style. This will result in a subject line that is uniquely you.

The same can be said for the content of the emails also. Most emails that we value and appreciate contain something in them that we find useful. Some Internet marketers send their subscribers an occasional gift as well as solid information that can be helpful in the niche that the subscriber is in.

Follow that example. This will help to establish you as an authority in the niche as well as build your credibility and your readers will develop a trust in your advice and opinions. The obvious advantage to that is the fact that when you do recommend or suggest a product your subscribers are more likely to make the purchase.

Regular emails offer you the opportunity to interact with your subscribers in other ways as well. You can always add a statement related to the fact that you would love to hear from your readers; any responses you get can be used as fuel for creating new products or simply for content of future emails. Regardless, you are offering yourself to your subscribers and that is appreciated by many.

Do not be afraid to share a little bit about yourself. Let your subscribers feel they are getting to know the real person behind the webmaster or Internet marketer. This will help to establish a bond of sorts which may help to strengthen any loyalty already felt by your readers.

Because you are limited to words on a computer screen as your means of communication it is crucial that you make the most of every email and or newsletter that you share with your subscribers. In the physical world we have the advantage of using facial expressions and body language to enhance our communication but in the world of the Internet those options are not available.

Write as if you are talking to a friend, not a group of friends but a single person. Keep things honest and stand behind what you say. Your credibility will grow and so will your business.

Emails keep the line of communication open between you and your subscribers. Never worry about problems sending emails again!

Check out: http://www.internetdivadeb.com/email.html

Debbie Allen

http://www.InternetDivaDeb.com

The Logical Way Of Marketing Through The Internet

Avoid Common Internet Marketing Mistakes
By Dan Jeremiah

 Marketing Mistakes You Must Avoid

Many marketers, especially new internet would-be entrepreneurs latch on to the idea of an internet business because of the ridiculous hype spewing forth from the online marketing community. Much has already been written about the unrealistic claims by internet marketers peddling their offers to the unwary, and I’m not going to bore you with repeat warnings.

Let’s look at more savvy newbies who realize the importance of planned marketing before they see their first dollar. These netrepreneurs are familiar with the usual marketing strategies like traffic exchange, article marketing, paid classifieds and link building.

But marketing is, unfortunately, not set-and-forget activity. It has to be constantly tuned to react to changing marketing conditions and buyer preference and expectations.

Have your sales slumped? Are you getting no traffic, or, worse yet, enough traffic but no conversions. Or are you facing problems establishing your new business, product or service in the marketplace?

Marketing challenges need to be addressed by businesses of all sizes, but are particularly acute for new businesses or marketers who may not know how to market themselves effectively to get the results they want.

What can you do if you find you are at a loss on how to promote your business or if your marketing efforts seems as impactful as a single drop of water in the Pacific.

*Have a Marketing Plan.

What exactly is that? It’s a map, a chartered course, a flight plan, an action chart. It is a crucial first step for every successful business. However, coming up with a correct marketing plan needs careful consideration of many factors and is not an easy task for the inexperienced.

*Advertise

Free is good, and there are many free traffic exchanges and such services available. But the good is only in the word ‘free’, and not in the service itself. Such free offerings are a very poor target market as almost all members of such schemes are trying to sell something, not buy what you’re offering. To promote your business successfully, you must be prepared to spend money to brand and advertise your business. There are very reasonably priced promotion services as well as advanced and sophisticated ones. Stay within your budget. There’s no general rule for an ideal advertising budget for a fresh new business it depends on your financial circumstances, but this provision can be increased as your business grows and earns revenue for you.

*Your Target Market

What are the demographics of your market? Who are your potential customers? Why would they need what you’re offering? Regardless of what you’re selling, it’s impossible that everyone would want it unless your product can rival microsoft windows, and you have Bill Gates’s marketing skills. To emphasize - your market cannot include everyone. Not everyone is going to need or want whatever you’re selling.

*Your Marketing Message.

What is the tone of your marketing message? Will it appeal to practicality, status, potential, immediate solutions to a pressing problem. How exactly will your product or service improve the quality of life or financial status of your target market? All your marketing materials, advertisements, and promotions need to project a clear and definite and message.

*Your USP Unique selling point or proposition.

Defining the unique selling proposition for your product will help your target audience differentiate it from your competitors. Almost all markets are highly competitive. There are way too many products or services chansing the same consumer dollar. Prospective customers are bombarded by an avalanche of almost similar products all claiming product superiority and best value of their dollar. What makes yours different? Why is it better? Unless your customer is convinced, you can’t close a sale.

*Channels.

What is your advertising media? Few internet marketers can afford television advertisements. How are you going to advertise? You need to carefully review the various options available and decide how best to maximize the returns from the ones you choose.

*Retaining your customers.

It costs much more to attract a new customer than to keep exisitng ones. How do you plan on keeping your customer. In online marketing there are various methods open to you but you need to know how to use them effectively to lock in your existing customers. Remember, if you can keep your customer for life, you multiply the value of that customer.

Marketing is crucial to the success of every business. Failing to market your business effectively may bring you very limited revenue at best, or nothing at worst. About nine in every ten business start-ups fail.

But your business doesn’t have to be amongst the nine. Many people mistakenly believe that their product or service is so fantastic and unique that it doesn’t need much marketing. However, no one will know how great your product is, or that it even exists, if you don’t tell them about it, and how to get it.

Increase your quantum of success by knowing how to run a business properly before you start, and continue to find ways to improve. It is also imperative that you have sufficient support and network with those with whom you can exchange ideas, ask for help or explore strategies and techniques that work. Trying to go it alone is really a really bad idea.

Copyright: Dan Jeremiah This article may be reproduced provided the entire contents and all links are included.

Arm yourself with the marketing skills and promotional strategies for firmly anchoring your business, and network with experienced marketers. Evaluate a trial offer and find out how mentoring can take your business efforts to new heights. It’s all clearly laid out for you at http://www.amclassroom.com/cmd.php?af=813231

Dan is a writer, trainer and internet marketer. He helps maintain http://www.vmsbonline.com as an internet resources information center.

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