Logical Way

By Mike McCoy

 Success in internet network marketing comes only with successful duplication of yourself, and your team. The harder it is to duplicate what you and your up line do to attract and sign up new members, the more difficult it will be to make money. Really, it’s that simple.

There needs to be in place a highly duplicatable system in which everyone who joins your internet marketing home business can follow and implement successfully. The entire system, from recruiting new members, through the marketing process, should be as uncomplicated to do as possible.

The key to creating massive wealth is creating massive duplication through out your down line. If a new sign up cannot successfully duplicate what their sponsor, or team is doing, then the duplication process breaks down, and chances are they will fail and drop out. Think of it this way. Let’s say that each member is a domino, and each domino is set up in a line pattern that, when the first domino in front of the line is pushed to fall, all the dominoes fall in a systematic rapid pattern. Take any one of the dominos out of place in the line, and the rest of the dominos will not follow the pattern. Successful, rapid duplication in mlm requires following the same line of successful actions throughout the organization.

It would be great if everyone who joined your network marketing team had strong marketing skills and internet marketing experience, as well as a plentiful marketing budget. However, new people joining any mlm business will come in having different levels of skill sets that play into the success / failure ratio. There will always be a learning curve. Therefore, an essential component of a successful work from home opportunity should include a highly effective training program (training site) designed to guide and educate new recruits in all aspects of how to achieve success. Also, having team web conferences and a strong mentoring program can make a huge difference in successful duplication. And since not everyone joining your business may have an abundant marketing budget, training should also include low cost marketing alternatives that meet the needs of those with limited marketing funds.

The reality is, most people either can’t sell, or don’t want to sell. Therefore, the less direct personal involvement there is in the sales process, the better. The more automated the selling process is, the more successful duplication will result. E-mail delivery systems, capture pages, and auto responders are important components in the recruiting and marketing process.

Success in any network marketing business comes down to recruiting a large base of associates or team members as quickly as possible, all who are dedicated to building a large team of their own. Exponential growth is best achieved through massive duplication in the recruiting process. The easier and faster new associates can successfully duplicate the recruiting process throughout their down line, chances are that team members will make money, stay motivated, remain focused, and stay long-term. Massive duplication = massive residual income.

A former Commercial Loan Officer/Vice President-Small Business Lending of 22 yrs. with a major regional Midwest banking group. Applying the principals of massive duplication through the fastest growing team in Success University. www.MillionairesSecretsMonthly.com

Profit Building Strategies: Leveraging Testimonials
By Ben Needles

 You cant put a price tag on a good reputation. At the risk of sounding like a MasterCard(R) commercial, Its priceless.

Folks, were living in the Recommendation Age. Social networking and community-driven content sites are launching and growing at an incredible rate. With only a few clicks of your mouse, you can get restaurant, movie and book reviews, network with peer groups, broadcast your own radio show, pose questions of political candidates, and submit your own eye-witness news footage to your network of choice. Now, more than ever before, word-of-mouth referrals and endorsements can quickly take on mythical proportions, seemingly overnight.

Employing testimonials as marketing tools is both cost-efficient and smart marketing. Testimonials offer supporting data for feature and benefit details in your sales materials, and, they immediately lend credibility. Not all testimonials are created equally, of course. The good news is that by posing specific questions of your customers, you will likely receive much higher-quality results.

The Solution: Soliciting the Sound Bytes
Weve all seen traditional-style sales letters with testimonials from satisfied customers offset throughout the page. Its the web-equivalent of an infomercial. Whether you love them or hate them, there is no disputing the power you can wield when you leverage the praise of your customers.

Pat Me on the Back, Please…
There are a number of ways that you can garner testimonials from your customers. One method is to place a postage-paid return card in all of your outbound shipments. If you choose to use this method, focus on specific metrics that you wish to measure, such as your websites ease-of-use, friendly and helpful customer support staff, timely shipments, and quality of merchandise. You may want to leave space for the customer to add their own comments, in addition to the items that they have checked off on the card.

For those who prefer not to use direct mail, a number of other options still exist. Sites like freeonlinesurvey.com or surveymokey.com allow you to create web-based versions, which can tabulate results in real time. One obvious benefit of this method is that it affords you the ability to immediately respond to feedback. Particularly for those who are involved in technology or service markets, this method is strongly recommended.

Many shopping cart programs, such as OsCommerce and VP-ASP offer the Tell-a-Friend option for all shopping cart items - allowing shoppers to attach a short note about the product they are recommending. Other features offered by similar cart programs allow shoppers to submit testimonials and rate specific products directly.

For a 21st century twist on a more traditional testimonial, check out the services offered by AudioGenerator.com. By providing customers with your client-specific phone number, they can phone in and record a voice testimonial at their leisure. With the addition of a short snippet of code, you can immediately add this third-party hosted file to your website. Not only does this increase the weight of the referral by presenting it in the customers own voice; it also adds interactivity to your web page.

Regardless of the method you employ, make it a point to leverage your rave reviews in your marketing materials and website. Its the next best thing to patting yourself on the back.

About the Author (text)

Traci Hayner Vanover, The Promo Diva(R), is the publisher of Create the Dream magazine, http://www.createthedream.com, and the president of Market Outside the Box Trade Association, http://www.marketoutsidethebox.com. She also works with private clients as a publicist, copywriter and consultant.

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The Logical Way Of Marketing Through The Internet

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