Logical Way

By Hani Masgidi

 In every business transaction, there are sales involved. Sales are so important for the company to realize profits along with graduating and developing its targets. During sales issues, there are many elements, which must be considered. Knowledge of basis of sales management is one of them. Yet, there is another new tendency, the sales force automation, the main point of this article.

Sales management is realized when the sales management could check the customer file, to be confirmed if it is digital, hybrid, or hard copy. Thus, the successful sales manager can gather suitable information about his customer, such as his history, requirements, chances, and decision makers, to be able to proceed accordingly.

Consequently, the force of sales, which is understood management focusing on the customer basis will be successful and well arranged.

The management of the customer will be his responsibility, which may arise from the sales management.

In sales force automation, the issue is so different. Sales force automation, (SFA) is defined with the meaning of automating portions of processes, which obligate the regime during dealing with information and transactions. This tendency offers a set of technologically based tools, which must coordinate with the firm principles for its clients. It focuses on that time of the customers’ requirements to extend the ability to become more competitively. Consequently, it can be viewed at the light of other strategic elements with targets of powering competitiveness, such as TQM. It can add to the relationship of value/cost.

As a basic fact, in management and business topics, Pro’s of an issue is meant to give positive tendency towards a topic, to promote it. Mentioning the product’s excellent characters, their usage and benefits, advertising the services, and encouraging customers to purchase them is the main target of Pro’s. On the other hand, there is the negative side of any issue. Hence, the Con’s is contradicted with Pro’s completely. It provided the negative facts about the product or the services, such as its expensive price, bad usage, time consumed, and harms caused by the product or the service.

Sales force automation like any other method of sales promotion has its positive and negative issues, or as they are called Pros and Cons. Following paragraph will discuss separately each of them.

There are many positive tendencies about sales force automations, such as the account information of the customer to be able to proceed accordingly, information about products and services of the company, which facilitate the management and selling processes. It has the capability to generate a price list, a quote and inputs of the order perfectly. It involves inventory management, which is translated into the capacity to investigate the levels of the products to decrease obstacles of shipments. It provides up to date information on regular basis. It gives more chances to track chances via the cycle of sales. At last, it is a great issue to assist in alerts, focusing on business status.

As to the negative issue, or Cons, the sales force automation does not correspond with the term “automate”, thus, it gave some confusion while defining it.

This method in fact focuses on limited scope of cost of opportunity to be able to invest the resources perfectly. It concentrates on the productivity, while the customers are in a necessity to remain demonstrated widely. The lack of competition ability will lead to negative issues.

Sales force automation is considered a contact management functionality, from the perspective of customer to putting order, facilities, quote, and investigation. It is so different from sales management. Yet, despite its benefits, it has its negative issues as well. The keen deal through this method will accompanied with great business success. Recently, this method is used in the globalization as an incredible way to push management towards fulfilling its targets.

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The Logical Way Of Marketing Through The Internet

Email Messages Are Very Personal
By Mike McCoy

 Internet users send and receive hundreds of millions of email messages each day.

Whether these emails are cheerful notes to friends or just another boring business update, each one of these messages carries a personal impact. Even this newsletter, which is mailed to 82,000 people, touches you personally.

If you’re not sure how personal this can be, then consider the continuing controversy over SPAM. I’ve found it fascinating to watch how upset some people become when they receive unsolicited emails. Clearly, they feel that this is a crime against God and against man. The only fair punishment is death.

See, it’s very personal.

Yet, many of these same people who decry the unwanted intrusion into their lives, will send out the nastiest email messages you’ll ever see. Miss Manners would be astounded to read some of the things I’ve received from people I don’t know, who don’t know me and have no nexus with me.

When people are in public places, we are constrained by two forces. One is the simple fact of being overheard publicly. We know there are certain things you just don’t do in public. The other constraint is our inability to be naturally articulate at the time when we need it most.

But, if you give some people the opportunity to carefully craft an email so they can give vent to the vitriol that’s in their souls, and it’s amazing what some people will do. They will virtually foam at the mouth and spray invectives like they’re coming out of a fire hose.

When I speak with other Internet entrepreneurs, they agree that this is a growing trend. What’s most interesting is that the vast majority of these messages simply have no basis for the sender to be even mildly upset.

I received a fascinating email this week from an attorney who was apparently venting his own frustrations at the world. This email accused me of being a charlatan and masquerading as an attorney. While this man was clearly upset about something, I could not fathom the purpose of this email.

I sent back a simple request for more information about why he might be so angry. Maybe he was a customer who did not receive a product. Maybe he was a subscriber who didn’t like this newsletter and wanted off the list.

He never responded. All he wanted to do was lash out at someone because he is so unhappy with himself. He wanted to make his problem into my problem.

For those of us conducting business online, we have to always remember how personal each email message is that we send. On the other hand, we have to avoid being personally involved with, or offended by, many of the messages we receive.

If you are interested in rapidly growing your internet business and increasing your website traffic, check out Shawn Casey’s proven steps at www.shawncasey.com

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