Logical Way

By Chris Simpson

 Although very few had ever heard the term “blog” a few years ago, today it is a term that is very much a part of our vocabulary. However, even if you are familiar with a blog and what it is, you may not really understand how it can benefit your business. You see, every single business today can actually benefit from blogging. How, you ask? Well, here are just a few of the top benefits your business can enjoy by starting a blog.

It Provides Better Search Engine Marketing

First of all, every single business can benefit from better search engine marketing and blogging can help to do this for you. Google and other search engines really like sites that are updated often with fresh content that is keyword rich. You can keep fresh content up easily by adding a blog to your site. This means that Google will list more of your pages and you’ll even climb in the search engine results as well, providing better visibility for your company.

Build a Readership and a Brand

Blogging can also provide businesses with a way that they can build up a readership as well as a brand. Over time you’ll find that people begin to look to your blog for top information and to find out what you are going to say. Also, blogging provides your business with the ability to build the brand by getting it out there in front of thousands of readers who may not have heard about your brand any other way.

You’ll Look Like an Expert

Business blogging also helps to establish you as an expert in the field you are involved in. You’ll be able to show and tell people that you are an expert when you blog. When people see that you really know what you are talking about, they’ll start really paying attention to the things that you have to say. This will lead to a good readership, and people that consider you an expert are going to be more likely to purchase from your business.

A Low Cost Method of Marketing

Many businesses today really love blogging because it really is a low cost method of marketing. Setting one up is very cheap and it takes very little to keep it up as well. For just a low cost, you can have amazing business results from a business blog.

Earn the Trust of Clients and Build Relationships

Last of all, business blogging today allows you to earn the trust of clients and build relationships. If you want to sell successfully, building up relationships is so important. When you post honest articles to your blog, you’ll begin to build up trust with possible clients. Readers will be able to comment as well, helping you to build up new relationships. When you get their trust and build relationships, you’ll be more likely to sell to these people.

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Chris Simpson is dedicated to helping people find honest and legitimate work at home and home based business opportunities. Find a legitimate work at home opportunity today and learn how to make money online at: www.HomeNetPro.com

The Logical Way Of Marketing Through The Internet

Is Internet Marketing The Cure For Global Economic Woes?
By Doug Champigny

 Internet marketing is continually becoming the saviour for those caught out in the current economic crisis. And no wonder - just look at what’s going on out there in the world right now…

Just from today’s headlines, we find that Hewlett-Packard is getting rid of 24,600 jobs, nearly 8% of it’s workforce according to Jordan Robertson of the Associated Press. That’s on top of the 15,000 already forced out by the company’s restructuring in the last 2 or 3 years. FORTY THOUSAND JOBS GONE in one company alone, with half of those axed living in the U.S.A., the rest scattered around the world.

Remember how, not that long ago, we were all told that computing skills would make us indispensible? Ooops!

Also today, Yahoo! News reports that Lehman Brothers, the 4th biggest Wall Street firm, had filed for Chapter 11 bankruptcy protection - this is a firm that’s been operating for 158 years, and a shut down would put another 24,000 people out of work.

In related news, Bank of America is buying troubled investment bank Merrill Lynch, the world’s largest brokerage. Both companies have already layed off thousands of employees, and no doubt more will follow where the two firms’ services overlap.

Pretty dire situation, but it could still get a lot worse. According to the Wall Street Journal, AIG - the American International Group - is seeking an additional $40 Billion USD in emergency funds, on top of the $20 Billion USD it already raised earlier this year. That’s BILLION, with a ‘B’…

But think of how many people, possibly even yourself, would be affected if AIG, the world’s largest insurance company, were to fail. While Lehmann is the biggest bankruptcy in US history in terms of assets, it would pale by comparison to the collapse of AIG.

These days, perhaps more than any time in history, people all over the world are experiencing the old Chinese curse: ‘May you live in interesting times.’

Interesting times indeed! But how can you protect yourself, your family and your loved ones when the big ‘Blue-Chip’ firms are faltering, stock markets are spiralling downward, inflation is running amok in the fuel, food and related indexes, mortgages are no longer a safe investment for the rich or available at all to the middle class?

For a rapidly-growing number of people world-wide, the answer is self-employment through Internet marketing. While no firm numbers exist, there are at least tens of thousands, possibly hundreds of thousands that are now making money online, from a few extra bucks each month to keep up with inflation to those earning 6, 7 and 8 figure incomes online.

Far from the traditional economic model of the ‘normal’ entrepreneur, the Internet marketing business model is gloabally based, providing something of a hedge from any country-specific economic woes. The industry operates 24 hours a day 7 days a week, so there’s no concern over when you work or where you’re online.

Most importantly, there are two major differences from operating a microenterprise or monoenterprise in the offline world. First, the industry is based on shared knowledge - no other industry is as quick to make the ‘business success secrets’ available to all and asunder. Thousands of Internet marketers write online newsletters - e-zines - that detail the steps to success in the industry, explore trends as they happen, and recommend the sites, services and products one needs to succeed online in Internet marketing.

The biggest difference, however, is the level of startup capital required - in fact, one can easily start part-time without any expenditure beyond their computer and Internet connection, and use the income they earn to build their online business into a full-time activity - often generating far more profits than they’ve ever dreamed of before!

And since no large startup investment is required, the people who need the income most are able to get started without going into debt, and debt-free companies always survive the ups and downs of entrepreneurship with less difficulty and a greatly reduced incidence of bankruptcy.

Think about it… No major investment, no ‘boss’ to fire you, no threat to job security from mis-management or fraud by someone above you, a schedule to fit your own desired lifestyle, and an income limited only by your own goals, effort and abilities… No wonder it’s one of the fastest growing industries world-wide - it really CAN be YOUR solution to the world’s economic woes!

Doug Champigny is a well-respected Internet marketer, e-zine publisher, mentor and speaker. Read more from Doug and join his mailing list at his Internet Marketing Blog

Your Company’s Strategic Marketing Team
By Wayne Messick

 I know you don’t have a strategic marketing team. I know everybody in your organization is too busy doing what must be done today to attend one more meeting or be happy about being put on another committee.

In fact, even if you thought a strategic marketing team made sense - you wouldn’t know how to put one together. And you aren’t likely to find anyone around the company who knows much more about it than you.

A strategic marketing team, like some many other operational groups does not have to be complicated to set up and run as all that. And it doesn’t require anyone’s time and energy - on a sustained basis, than yours.

Who can you get to be on your strategic marketing team? Who should be actively involved in the process and who can be counted on to provide the resources and perspectives you need?

To begin with chose three to five business owners from within your industry, people whose companies are well outside of your marketing areas. Ideally some members would be like you, others older with more experience, and younger with fresh perspectives.

Getting them on board may take a little arm twisting, but when you promise to be on their strategic marketing team they’ll most likely agree to get on board with you.

Based on their experiences they’ll provide input to help you get started on your strategic marketing - and you’ll reciprocate. They will ask tough questions and provide welcome and unwelcome feedback from their perspectives. Their feedback will include shared experiences, industry knowledge as well as totally different approaches that have worked successfully for them.

To begin the first, of many, strategic team sessions, you’ll be identifying specifically what you want to accomplish. You must be able to look down the road, beyond today’s fires, and picture a target that is both far enough to be attainable - this takes time you know, yet close enough to be important. These are strategic sessions not crisis identification and management - and yet there should be a level of urgency in the process or nothing will get done.

And from the beginning you must communicate openly to your strategic marketing - explaining clearly how the results achieved will be measured. Be prepared for some meaningful discussions around this process, accurately identifying and agreeing on your targets, benchmarks and the definition of success in advance is critical to keeping the process moving forward and on track. If these things are not clearly agreed upon in advance the resulting excuse making a restating them will destroy you credibility with your peers and eliminate the momentum from the process.

As the strategies develop and you take the results back to your company watch out for the agenda’s, hidden and otherwise of your staff. Every decision steps on somebody’s toes, at least a tiny bit - and unless they are universally willing to set aside their internal issues and get together on the big picture, they can stop your progress dead in its tracks.

Every manager, supervisor, and employee has concerns about how these plans will effect them. Such things as cash flow, profitability, market share, employee satisfaction, and many other things will be impacted by the final decsions you and your strategic marketing team make. Be sensitive to their concerns and comments, Your people from the loading dock to the Board room must be 100% on board or all your strategic marketing team’s efforts will be a waste of time.

You and the strategic advisory team of your peers must consider how each element of your strategic marketing plan impacts your organization. This is an neverending story - your peer to peer stratigic advisory team will meet continually. The topics discussed in these strategy sessions will expand to every area of your organization, creating a very real teams of advocates who will help you focus on your continued future.

A peer to peer collobration process removes the number one problem faced by today’s business owners, making decisons in isolation with no one to trust to talk to, who will not hold it against them in some way.

Wayne Messick reports on how Main St. businesses are poised to succeed in the 21st Century on his blog www.WayneMessick.com His updated peer-to-peer collaboration report can be found at www.SelfDirecterPeerGroups.com

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