The (marketing) Keys To Business Website Success

September 24th, 2008 admin Posted in marketing |

By Harvey D. Ong

Some business owners might be skeptical of the uses of the Internet to their enterprises. While it is true that certain conditions and situations can render it impractical for a business to have a website, it is impossible to deny the marketing and profit potential inherent to having a website for Internet marketing. The clearest benefit of a website is the fact that it is constantly present, making it a nearly-ideal tool for marketing ones products or services to the world at large. However, the core problem with this approach is that the website is acting as one massive brochure-catalogue combination, and like any example of either component, a website has to be masterfully designed to have any sort of effect. There are two steps to that goal.

The first key in this is visual design. More than any other potential marketing medium, a website to be used as an Internet marketing tool needs to be presented with a certain level of visual panache. A dull website is unlikely to attract the attention of new customers, and may even turn off existing customers from doing business through it. A websites visual and, ultimately, the overall design has to be appealing, eye-catching, and unobtrusive. Even the best-looking websites will falter when the layout is such that it is nearly impossible for them to properly navigate it. Many web designers will argue that to get the most out of a website, the design has to be both practical and appealing, a perfect combination of form and function.

A good design can keep the potential customers from just leaving the website youve set up, and may even convince one or two to do business via the site. If the site is easy to do business with, it would not be entirely unusual for a customer to conduct business strictly through the site. These instances are not exactly common, but it is not unheard of for the elderly and disabled to purchase all their needs via websites and rely on accurate delivery services from the site the better to avoid discomfort or over-exertion to pick up the orders. However, this does not take into account the problem of getting to the website. Indeed, having the best-designed site in the world will not do your business much good if nobody can find it. In some cases, the trick to this is simple, but for the most part, it takes more than a bit of work.

The average business will not have a massive, recognizable brand name that will bring customers in without much effort. For a business website, the best way to achieve better results and higher traffic is through search engine optimization. The idea behind SEO is to make a website more likely to appear within list of results presented by a search engine, which are the ones that a consumer would be likely to check out. By appearing there when specific related search keys are entered, the website can experience a substantial increase in traffic and the business has the chance to use it as a potential source of revenue.

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Marketing By Email - Getting and Keeping Subscribers
By Jason Rusch

Remember, the only way e-mail marketing can work is if you have subscribers. If there is a minimal amount of people who get your e-mail, then the chances of your sales being strong is low. If you are looking to increase your subscriber base, you have two options.

- Keep e-mail sign up boxes on every web page.

If you want visitors to subscribe to your newsletter, you don’t want them to hunt for that e-mail sign up link. Place it on every single web page you have. If you fail to do this, they may not take the time to look for the link and you lose the business.

- Advertising special offers available only to newsletter subscribers.

What you offer as a special incentive depends on your business but makes sure visitors to your website know how to become a subscriber. The best place to put this data is next to the special offer advertisement.

Two Tips to Keep Subscribers

Many webmasters believe the hardest part of e-mail marketing is getting subscribers. However, the actual hardest part is keeping those subscribers. You can lose subscribers if your one e-mail is nothing more than just advertisement. You want to keep those e-mails entertaining. You don’t want them to unsubscribe to your advertisement or newsletter. By following the two guidelines below, you can not only get subscribers but keep them.

- Above all else, content is most important. Every e-mail you send out must have unique data inside of it. Make sure the content is related to the business of your site. Don’t go off subject or advertise for other businesses in your e-mail.

- Make sure the e-mail you sent cannot be considered complete advertisement. While you can include this, it should never be the primary part of your e-mail. In fact, advertisements should not take more than one-fourth of your e-mail.

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The Logical Way Of Marketing Through The Internet