Why You Need SEO for Your Online Business (search engine marketing)

September 28th, 2008 admin Posted in marketing |

By Search Rank Pros

The world of online business is highly competitive. The world wide web is the superhighway and millions of businesses are crowding the pavement competing for the consumers attention. When that potential customer is searching the web for a service you can provide, how will they find you?

The answer is to be in the top ten sites that come up in the search engine result pages when that consumer enters their search in their browser. If you want your online business to be on that very first result page you need SEO.

Search Engine Optimization is the process of improving the volume and quality of traffic to a site from search engines resulting naturally from targeted keywords. The higher a site ranks the more searchers will visit that site.

Theres always a question in every ones mind, how to start an internet business and if started it will be a success or not? For them SEO is the best thing.

When putting together a marketing strategy for your online business, SEO is one tool that every online business owner needs. How do you know which SEO will produce results for your online business? When youre looking for SEO services for your online business you want not only results but results that last a long time. If your online business is new or youre in the midst of a site redesign, its the perfect time to hire GoGets for SEO.

You need to know that the company you hire to provide you with SEO conforms to the guidelines of all search engines. Simply put, the content your SEO indexes and ranks will be the same content the consumer will see when they visit your site. Not every SEO provider will ensure this for your online business.

GoGets is your one stop shop for the vital services your online business needs.

GoGets SEO marketing strategy will place your online business at the top of the rankings. That means more searchers are going to visit your site. Results from GoGets means traffic from the most widely used search engines. The bottom line? SEO through GoGets means a return on investment from your online business.

GoGets SEO experts understand how SEO marketing works for each of the most widely used search engines. Our expertise includes link building, keywords, and indexing which means your online business will be in the top rankings of the search engine result pages of the consumer you need to reach.

Why is GoGets the right choice for you when it comes to SEO? Choosing the right SEO can improve your site and save time, but the wrong choice can hurt your online business reputation. GoGets SEO experts use keyword research that makes it possible for your online business to reach your targeted markets effectively.

Starting an Online Business

How the 80/20 Rule Can Make Your Business Fly
By Jonathan McCulloch

You may have heard of the 80/20 Rule before, but in case you haven’t, it’s often called “Pareto Analysis” and was first given this name by management thinker Joseph M. Juran. He named it after the Italian economist Vilfredo Pareto, who observed 80% of income in Italy was received by 20% of the Italian population.

Since J. M. Juran adopted the idea, it might better be called “Juran’s assumption”.

Briefly, the Pareto Principle states: “only a ‘vital few’ factors are responsible for producing most of our problems”. The converse is also true: 80% of our successes stem from just 20% of the things we do right.

And the really interesting thing is this applies to almost everything we do, no matter how finely we slice and dice our set of factors.

For example, take the typical cross-section of people you’ll get attending a presentation on marketing.

On average, about 80% of them disregard everything the speaker has to say or, if they actually think it’s all good stuff, find or invent reasons it won’t work for them in their particular set of circumstances.

And 20% won’t.

Then, if we take the 80% of “naysayers” and apply the 80/20 rule to this “new” 100% we’ll find about 20% of them will be actively hostile to the ideas presented. And if we then took this 20% as our even newer 100%, we’d find about 20% of them will be truly vitriolic and spend most of his or her time trying to prove the speaker “wrong”.

And that’s fine. We should expect it. It’s inevitable and unavoidable.

But now let’s get back to the 20% of the people who won’t disregard what the presenter has to say.

This 20% takes the time and makes the effort to research the subjects the presenter talks about - including research on the presenter - and then they actually take action and apply the information to marketing their businesses.

Now, you might now be wondering how this all applies to you and your business. Well, as I mentioned before, the 80/20 rule applies universally, although, you’d be forgiven for thinking this was just my way of obliquely taking a swipe at business owners who won’t take good advice.

Nope. It isn’t that.

And if you apply the 80/20 rule you’ll figure out why I wouldn’t waste my time complaining about people who aren’t listening anyway (clue: since I understand the 80/20 rule, would I spend a lot of time on the 80% of people I know are resistant to my ideas or would I concentrate on the 20% I know won’t be?).

It’s simply this: you must get it into your head that the 80/20 rule applies to everything about your business.

So, if you examine your records you’ll find approximately 80% of your income comes from approximately 20% of your product or service line. You’ll find 80% of your “regular” income comes from 20% of your “regular” customers. You’ll find 80% of the things annoying you about your customers comes from just 20% of them (and I seriously suggest you identify them and bar them from your business).

I mean it.

You’ll be amazed at how much people will want to do business with you when you tell them they can’t.

You’ll find that 80% of your receipts come from about 20% of the sources, and you’ll find 80% of your profits comes from 20% of your products. The numbers might not be exactly 80/20, but the point is if you do the digging, you’ll find a massively unbalanced relationship between efforts and results.

OK, so now you know what the 80/20 rule is, what’s the best way to use it?

It’s easy.

Systematically go through ALL aspects of your business and apply the rule to all of it.

Then, when you’ve figured out where the 80/20 rule lies, make sure you’re spending 80% of your time on the 20% of the things that make you the most money.

In my experience, businesses that are struggling have this focus wrong: they’re spending 80% of their time and effort on the 80% of the bad stuff (and if you dice it down you find they spend 80% of the new 100% of their wasted time on the worst 20% of the problems).

You can re-engineer your business to take advantage of the 80/20 rule. You can market and position yourself so you attract only the 20% of prospects out there who are willing to pay top prices for great service and quality products.

One client of mine not too long ago discovered his shop was taking up almost 100% of his time (because he was behind the counter every day), but was responsible for only 10% of his sales. The other 90% came over the Internet.

My advice to him? Close the shop! It’s a total waste of time.

Wouldn’t you take a 10% paycut if it meant you didn’t have to turn up for work? And, realistically, it’s not as if he’s actually going to lose 10% of his business, not when he can invest the time previously spent standing behind his counter like a lemon in promoting his business online.

There is a corollary to the 80/20 rule called the 95/5 rule. It’s very similar to the 80/20 only it describes the phenomenon with more “intensity”.

So, for example, maybe 20% of the business owners I deal with who learn all this marketing stuff and actually do something with it see benefits in the form of increased profits, reduced costs, all with less work; but 5% of them are going the extra mile and doing all the “stuff” and making extraordinary profits.

At a conference I was at in the US not too long ago, the host did a quick breakdown of the attendees’ incomes and the figures were stunning - they fit the profile perfectly: approximately 5% of the people at the conference were making upwards of $5 million a year.

Finally, you need to understand this: you cannot change the percentages. It’s like a law of nature. Maybe it is one.

I’m not mathematician enough to be able to tell you if it’s one of those beautiful mathematical constructs the eggheads keep finding or not.

But empirically, it serves us well to accept it.

And since you cannot change it, the only thing you can do is choose which group you want to belong to.

Jon McCulloch is the hottest marketing sensation in the UK and Ireland and is now taking the US by storm. Receive his free monthly newsletter through your letterbox by leaving your details here: www.JonMcCulloch.com

Build Credibility to Grow your Business
By Strategic97 Profits97

Just in Time Inventory in Todays Business

A business practice that has become very popular over the past ten years is Just in Time inventory. The Just in Time technique involves storing only enough inventory or materials to meet immediate demands, which is particularly effective for a product that has a short manufacturing process. For products with longer, more complex manufacturing processes, in-process inventory is reduced, requiring a great deal of communication between units to coordinate efforts and keep production running smoothly. In either case, Just in Time inventory can present a significant cost savings.

The Just in Time inventory concept was actually first used by Henry Ford in the 1920s. It was his vision that the perfect process would have the raw materials arriving from the dock and going directly to the factory floor for assemblyand then the finished product would roll out the door to be delivered. Of course, this would require that everything goes perfectly and there are no delays in transportation, leading to wasted time on the line waiting for materials. Because nothing is ever perfect, Fords ideal vision is not likely to come to fruition. However, that does not mean you cannot find a compromise, storing only a minimum of materials and inventory as insurance against delays.

The Value of Just in Time Inventory

A major cost of a company that sells a physical product is the cost to store inventory. Storage costs can add up: warehouse space, staff for the warehouse, utilitiesnot to mention the costs associated with inventory loss through theft, spoilage or damage related to storing such as water damage. In most industries in todays business world , products are constantly changing or improving, and storing a large inventory will almost guarantee that your company will be left behind the curve, selling old products after your competitors have moved on. Storing an inventory is a very cost inefficient way to do business.

With Just in Time, all of these costs are greatly reduced or eliminated. Less warehouse space is needed to store your products, and you can say goodbye to throwing away spoiled or damaged goods. What may be more important, you can continually update your product line as needed to keep up with your competitors. When your research and development department makes an improvement on a component, you can integrate the improvements immediately, because you will not have large amounts of the old components to use up first. You will be able to provide your customers with the most up-to-date technology possible, which is great for your reputation.

A Just in Time inventory program is a viable answer for many companies that need to reduce costs and move their businesses faster to keep up with changing customer demands.

About Strategic Profits:

Strategic Profits is a privately held company headquartered in Delray Beach, Fla. Strategic Profits exists to help business and entrepreneurs online and offline with business coaching advice and tools that they need to succeed in the Attention Age. Visit the corporate Web site www.strategicprofits.com for more information or leave your questions and/or comments on Rich Schefren’s blog at www.strategicprofits.com/blog. To download, the free report this article is referencing visit, http://www.strategicprofits.com/newrules.