The 30 Second Commercial as a Powerful Marketing (marketing strategies) Tool

September 29th, 2008 admin Posted in marketing |

By Paul Fitzgerald

What is the fuss about 30 second commercials? If you’ve been browsing through the Internet and search about Internet marketing or commercials, along the way, you might have encountered, aside from the Bush in 30 seconds and Obama in 30 seconds ads and campaigns, a few articles talking about creating your very own 30 second commercial - A commercial that features you, the marketer. Or you, a jobseeker.

If you really think about it, it does make sense! Thirty seconds is long enough to state your name, what you do, introduce your company, and tell viewers what you can or your company can offer. In short, 30 seconds is enough time to showcase you business or your craft. The 30 second commercial is otherwise known as the elevator speech and is actually one of the most powerful marketing tools which you can explore. You may actually do this indoors or outdoors with you hosting the ad, of course. Or if you are too shy to talk in front of the camera, you can simply create a video of text and pictures, or perhaps puppets? Again, explore, be creative.

Honestly, making a video can be quite challenging. You always have to come up with an interesting ad that would stand out from all other videos. It’s a tough competition. So, before you start making your video, make a guideline. Remember, it is only for 30 seconds so you have to maximize that time to effectively and clearly communicate to the viewers. For instance, if you intend to promote your company, introduce yourself, your company, and your position in the company to provide more credibility. Then, specify what your company does and relate what your company offers. And always, always keep in mind to make the video as interesting as possible for your target market. Thirty seconds might be short a time when you are having fun but tend to be a long one when you are bored. Interesting and appropriate are two aspects that must go hand in hand, however.

And before ending the ad, encourage your target audience to act now. For example, invite them to visit your site, send you an email, make reservations, schedule an appointment, or join in your group. Give viewers a little push. And never ever forget to place on a strategic area the link to your site the whole duration of the video. And if possible, create a website name that is easy to remember, or perhaps something catchy.

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5 Essential Tools for Affiliate Marketing Success
By Janice Willingham

I know you’ve thought to yourself what does it take to become a successful affiliate marketer? What are the ingredients of an affiliate marketing success story? Is there a shortcut to making it in affiliate marketing? These questions are always in the forefront of the minds of affiliate marketers who want and dream to make it big in their online business.

When an authority on affiliate or online marketing is asked the question about the easiest way to make money online, affiliate marketing in most cases gets the nod. However, affiliate marketing success can be more more difficult than the assertions that it is easy money.

If you’re wanting to become an affiliate marketer it would be smart to study the industry before taking the leap. The creator of the product usually provides marketing tools to assist you in promoting their product, but there are other important elements the affiliate marketer needs to consider. These essential tips represent the necessary tools for someone to be successful in affiliate marketing.

Essential Tool #1: Get Your Own Website

The most important and indispensable tool in affiliate marketing is having your own website. The first step in any successful affiliate marketing business is building a good, credible and professional looking website. Consider this, most web users are on online looking for information, not necessarily to shop. With that in mind, your website should be full of original and relevant content which is a great way to establish a reputation among those visiting your website.

Essential Tool #2: Incentives

As a means of capturing a significant share of your target market you will need to offer an incentive not only to create traffic to your website, but to hold your visitors hostage so they will remain on your site not as a passerby but as an intrigued guest wanting to know more and subsequently make a purchase. We don’t want to get lost in product promotion because not only will you need the right products for your site, but also a way to keep in touch with your site visitors. An opt-in email list is one of the best ways to do this. You can offer any freebie that will benefit your site visitors in exchange for their contact information.

Essential Tool #3: Search Engine Optimization (SEO)

SEO improves the volume and rankings of websites by measuring the number of times a specific keyword is entered into a search engine by internet surfers. Search engines rank web pages based on the quality of content on your website. The philosophy behind search engines is to deliver content rich websites for internet surfers. When surfers search for specific content, your website will rank high in the search rankings if it contains relevant information or contains the keywords people are searching for in the search engines.

Essential Tool #4: Utilize Forums To Ask Questions And Learn

Forums not only can offer you free advertising, but can be a great source of information to improve your marketing skills, knowledge and get your questions answered which may head off problems before they occur. If you find the right forum it can truly become a place of support and information.

Essential Tool #5: Find An Online Mentor

Mentors are not a dime a dozen. It can be very difficult to find an online mentor. Forums may be the best place to find a mentor or you can find a mentor among the marketers sending you offers in your mail box. Additionally, you could also attend internet marketing conventions and seminars taking place throughout the country to meet a mentor who is willing to offer you guidance and support.

These are just a few of the many important tools that an affiliate marketer can use to get started and obtain some personal support from other online marketers. You can always explore other ideas and adapt other strategies, which you think might assist you. The possibilities are endless and are only limited by your imagination, creativity, and determination.

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Affiliate Programs Content - Duplicate or Not?
By tanny lahav

Affiliate programs are in their basic a duplicating system. The company that starts the affiliate program offers all the affiliates the same tools, the same URLs, the same pictures and basically the same content.You as a new affiliate have to duplicate your sponsor in order to succeed.

Disadvantage: If you are new to internet marketing and affiliate programs you should know that the search engines, for example: Google, Yahoo or MSN, do not like duplicate content. The search engines will only index one website and ignore the rest, or worse, send the website to the sandbox.

The search engines love fresh and unique content and the problem with affiliate programs is that it is not unique. Since all the affiliates receive the same webpages, they all receive the same content and their ID is the only thing that is different.

Advantage: Affiliate programs build to duplicate and this is the idea behind them. You send new prospects to your affiliate link, they join the program and receive their own affiliate link, to the same page you have, and they try to duplicate you and your upline. If they do it well they will succeed. You are only successful if your affiliates are successful. This is why you want them to duplicate your steps.

Another disadvantage is that if the affiliate program you just joined is a popular one. It means that almost everybody else already saw it and is promoting it. Your potential prospects are used to seeing it as well and will skip it.

On the other hand, the advantage of a popular affiliate program is that some of the prospects see it so often and they decide to join it, if it works for so many others, it may work for them too,because of its popularity.

Another advantage for affiliate programs is the fact that they have the best sales copy. The sales copy is written by professionals and its one and only purpose is to get your prospect to join the program or buy the products you are selling.

For most affiliates writing a good sales copy can be a very hard task, and they rely on the ones the affiliate program is giving them.

The solution is very simple: Do not promote your affiliate link directly. When using internet marketing to promote your affiliate links, unique content is the best way to go. Try blogging or article marketing, and write your own posts and articles. This will provide the unique content to the search engines, and you can use your blog to send your readers to your affiliate link.

Forums are another simple and free way to promote your affiliate program. By joining different forums in your niche and contributing to these forums you will be able to promote your affiliate program to other internet marketers and prospects, you will provide the search engines the unique content they are after and you will learn as well.

The conclusion is that it is perfectly OK to use duplicating when it comes to affiliate programs, and it is warmly recommended, as long as it works. However, there are different ways to use internet marketing for affiliate programs, and here you have to use your own unique content.

Tanny Lahav started her own internet home business in June 2007 with her website http://www.Learn2Earn2.com. Visit her website to find more Internet home business ideas to make money with affiliate programs.

The Logical Way Of Marketing Through The Internet